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An all in one app where the user can easily manage their dog’s health, includes daily health tracker for dog walks, supplements, diet, etc, a virtual vet service, and a parenting blog.
This UX/UI design project for Finn Pet Supplements involved an extensive and comprehensive approach. We began with in-depth research into consumer behavior, which included understanding pet owners' needs, preferences, and purchasing habits. By analyzing our target market, we identified key demographic and psychographic characteristics that informed our design decisions. We also conducted a thorough competitor analysis to determine industry standards and opportunities for differentiation.
Incorporating design psychology principles, we ensured that our design choices would effectively engage users and elicit positive emotional responses. We seamlessly integrated Finn's colorful and lively brand identity, creating a fun and intuitive user experience that not only meets users' needs but also delights them at every interaction. The user interface was meticulously designed to be visually appealing, easy to navigate, and highly functional, enhancing the overall customer journey.
In addition to the main project, we designed a series of social media advertisements to promote Finn Pet Supplements, leveraging our understanding of digital marketing to create engaging content that resonates with the target audience. To provide a hands-on experience, we also developed an interactive version of the user interface, allowing users to explore and interact with the design elements firsthand.
Through this project, we have successfully crafted a cohesive and engaging digital presence for Finn Pet Supplements, ensuring a delightful and effective user experience across all touchpoints.
All Aspects By:
Junshen Gao
Adriana Torres-Moran
Diego Moquete
